The Madden Office | Helen Madden | Enhance Your Visual Branding Today

Design partner for
marketing, comms & event teams

Helping teams turn complex content into clear, structured and effective design — from quick-turn deliverables through to full event programmes.

Get in touch

Available for freelance & contract work

About me

I’m a freelance senior graphic designer and design partner with 20+ years’ experience, working with marketing, communications and event teams to deliver clear, consistent and effective design.

I support a mix of projects — from quick-turn deliverables through to larger, end-to-end programmes — and I’m just as comfortable jumping in quickly as I am shaping something from the ground up.

What I do

Event design (end-to-end)

Conference branding and identity
Signage and wayfinding
Exhibition graphics and stands
Delegate materials
Digital screens and presentations

Marketing & communications

Reports and white papers
Campaign design (print and digital)
Presentation decks
Marketing collateral

How I work

I work as a design partner — integrating with your team to bring clarity, structure and consistency to your work.

That might mean shaping something from scratch, or helping get things over the line when things are under pressure.

I’m used to working with evolving briefs, multiple stakeholders and tight timelines, and making sure the design holds together across all touch-points.

Why bring me in

I’m a good fit when you need senior design support without the overhead of a full-time hire — someone who can pick up a brief, understand the context quickly, and deliver polished, professional work without a lot of back and forth.

I’m comfortable working with evolving briefs, multiple stakeholders and tight timelines, and I understand how to apply brand guidelines in a way that works in practice.

Whether it’s a quick-turn piece of work or a larger programme, I bring clarity, structure and consistency to everything I work on.

Selected work

A selection of recent work across events, presentations and marketing communications.

view full portfolio

Client feedback

“From large-scale exhibition stands to fast-moving changes, Helen delivers consistently high-quality work — flawless, strategic and always on time.”

— Events Lead, Optum UK

“One of the most intuitive and talented branding & design leaders I have worked with. The creative is the sharpest it can be, remaining consistent with brand and client needs.”

— Nicola Moralee, Marketing Director

“Viewed as the absolute guardian of our brand, balancing consistency with creative flair to produce work that stood out and clearly conveyed complex messages.”

— Rebecca Richmond, Director

FAQs

I work across a mix of projects — from presentations, campaign assets and smaller deliverables through to full event design programmes and broader campaigns.
Yes — I regularly support smaller pieces of work when teams need things turned around quickly and to a high standard.
I work as a design partner, integrating with your team and adapting to your ways of working — whether that’s independently or alongside internal teams and agencies.
I’m primarily remote but London-based, and can be flexible depending on the project and availability.
I work on a mix of day rates and project-based pricing depending on the scope. Happy to discuss what works best.

Need support?

If you’ve got something that needs shaping, refining or delivering — I’d love to hear what you’re working on.

Whether it’s a quick piece of work or something more involved, I can jump in where needed and help move things forward.

get in touch

Remote and London-based | Available for freelance & contract work

Email: helen@themaddenoffice.com

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Design partner formarketing, comms & event teams