The Madden Office | Helen Madden

My work

My work

About me.

Hi, I’m Helen — a freelance senior graphic designer with 20+ years’ experience across healthcare, corporate, financial services and public sector environments.

I create clear, cohesive design for marketing, communications and event teams — from presentations and campaign assets to reports, publications and event materials.

Before freelancing, I spent 10+ years at Optum, part of UnitedHealth Group, as Senior Creative Designer & Brand Lead, delivering design for marketing, communications and large-scale events across the UK & Ireland.

What I do.

Marketing and communications

Reports and white papers
Campaign design across print and digital
Presentations and stakeholder communications
Marketing and branded communications
Digital content and social assets
Brand roll-outs

Event design

Conference branding and identity
Signage and wayfinding
Exhibition graphics and environments
Delegate materials
Digital screens and event presentations

I work flexibly — supporting standalone projects or integrating into teams for larger programmes.

I’m always happy to support additional design and communication needs as projects evolve.

Why bring me in.

I support teams that need experienced, hands-on design without the commitment of a full-time hire.

I work across a wide range of marketing, communications and event materials, integrating smoothly into different teams, workflows and ways of working.

I’m comfortable working with evolving briefs and multiple stakeholders — delivering polished, practical design that works consistently across every touchpoint.

Selected work.

A selection of recent work across events, presentations and marketing communications.

view portfolio

Client feedback.

“From large-scale exhibition stands to fast-moving changes, Helen delivers consistently high-quality work — flawless, strategic and always on time.”

— Events Lead, Optum UK

“One of the most intuitive and talented branding & design leaders I have worked with. The creative is the sharpest it can be, remaining consistent with brand and client needs.”

— Nicola Moralee, Marketing Director

“Viewed as the absolute guardian of our brand, balancing consistency with creative flair to produce work that stands out and clearly conveys complex messages.”

— Rebecca Richmond, Director

FAQs

I work across a mix of projects — from presentations, campaign assets and smaller deliverables through to full event design programmes and broader campaigns.
Yes — I regularly support smaller pieces of work when teams need things turned around quickly and to a high standard.
I work as a design partner, integrating with your team and adapting to your ways of working — whether that’s independently or alongside internal teams and agencies.
I work on a mix of day rates and project-based pricing depending on the scope. Happy to discuss what works best.

Need support on an upcoming project, campaign or event?

If you’ve got something that needs shaping, refining or delivering,
I’d be happy to hear what you’re working on.

Whether it’s a standalone project or longer-term support, I’m always happy to have a chat.

Start a conversation

Available for freelance projects and ongoing design support.

Working remotely across UK & Ireland.

Email: helen@themaddenoffice.com